PurposeThis paper examine beneficiary women's awareness of the harmful effects of traditional cooking fuels and the benefits of cleaner cooking fuel (LPG) in the Indian state of Haryana after the inception of Pradhan Mantri Ujjwala Yojana.Design/methodology/approachDescriptive statistics, factor analysis, confirmatory factor analysis, Mann–Whitney U test and Kruskal–Wallis H test were used for the data analysis.FindingsThe paper finds that the women of the scheduled caste were highly aware of the hazards of traditional cooking fuel. They perceived that the usage of LPG led to significant health and environmental improvements. However, the refilling was low among the respondents. So, the only low awareness was not the cause of the low refilling of LPG among Ujjwala beneficiaries.Research limitations/implicationsTechnological advancement, accessibility and successful adoption require convergence with socio-economic and institutional aspects. It was evident that focus on technology might not necessarily serve developmental purposes if it is not integrated correctly with socio-economic and institutional factors. These should have conversed with the household's needs, preferences, affordability, social structures, policy support and delivery mechanism, as it was observed that, in different cases, high-end technologies have limited access.Originality/valueThis study shows that the low awareness is not the barrier to the adoption of cleaner cooking technologies in India. So, the policymakers have to revive and further investigate the real cause of the low adoption of cleaner cooking technologies in India.