AbstractThis study evaluates financial innovation priorities for renewable energy investors by generating a novel hybrid fuzzy decision-making model. First, SERVQUAL-based customer needs for financial innovation are weighted with decision-making trial and evaluation laboratory based on picture fuzzy sets. Second, the financial innovation priorities are ranked by technique for order preference by similarity to ideal solutions based on picture fuzzy rough sets. In this process, Theory of the solution of inventive problems-based technical characteristics for financial services, the process for innovative services, and competencies for financial innovation are considered using quality function deployment phases. In addition, the Vise Kriterijumska Optimizacija I Kompromisno Resenje method is also considered for an alternative ranking. Similarly, sensitivity analysis is also performed by considering five different cases. It is determined that the ranking priorities based on the proposed model are almost identical, demonstrating the proposed model’s validity and reliability. Assurance is the most crucial factor for the customer needs regarding the financial innovation priorities for renewable energy investors. Concerning the financial innovation priorities, the product is the essential priority for financial innovation; hence, it is recommended that companies engage qualified employees to effectively design the financial innovation for renewable energy investors. Additionally, necessary training should be given to the employees who currently work in the company, which can increase the renewable energy investors’ trust in the innovative financial products. Companies should mainly focus on the product to provide better financial innovation to attract renewable energy investors. An effectively designed financial innovation product can help solve the financing problem of renewable energy investors.