The present paper tries to address up to what extent corporate social responsibility (CSR) might advance socio-ecological sustainability of the products with a geographical indication (GI), mainly in developing countries. To this end it would be addressed how agricultural firms became financialized in recent decades. It would be then presented how CSR practices have recently emerged to address this issue and whether they have been successful or not. Finally, it would be highlighted the potential of GI certification practices as part of CSR practices that could potentially boost sustainability for agricultural firms in developing countries.