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Разработка предложений по улучшению имиджа в сфере ESG (Environment Social Governance) ПАО «Газпром нефть»

выпускная квалификационная работа бакалавра

Разработка предложений по улучшению имиджа в сфере ESG (Environment Social Governance) ПАО «Газпром нефть»

Abstract

Цель работы - разработка мероприятий для улучшения имиджа ПАО «Газпром нефть» в сфере ESG. Работа проведена материалах ПАО «Газпром нефть». Использованные методы: общенаучные методы исследования - контентный и сравнительный анализ, метод аналогий; специфические методы исследования – PESTEL анализ. Результаты работы: Проанализировано состояния ПАО «Газпром нефть» в сфере ESG, выявлены сильные и слабые стороны. Изучены факторы ESG рейтингов и их влияния на имидж компании. Рассмотрены и выбраны наиболее подходящие мероприятий нефтегазовых компаний в сфере ESG. Найдены наиболее важные факторы ESG рейтингов для ПАО «Газпром нефть». Найдены проблемы для развития устойчивых цепочек поставок в России. Разработаны предложений по реализации предложенных мероприятий в сфере ESG для ПАО «Газпром нефть». Область применения результатов ВКР– нефтегазовая отрасль, при решении задач улучшения имиджа в сфере ESG за счет повышения ESG рейтингов. Выводы. Задачи ВКРрешены, цель достигнута, определена область применения результатов.

The purpose of the work is to develop measures to improve the image of PJSC "Gazprom Neft" in ESG. The work was conducted on the materials of PJSC "Gazprom Neft". Methods used: general scientific research methods - content and comparative analysis, analogy method; specific research methods - PESTEL analysis. Results of the work: The state of PJSC Gazprom Neft's ESG was analysed, strengths and weaknesses were identified. ESG rating factors and their impact on the company's image were studied. Reviewed and selected the most appropriate ESG activities for oil and gas companies. Found the most important ESG rating factors for PJSC Gazprom Neft. Found challenges for the development of sustainable supply chains in Russia. Developed proposals for the implementation of the proposed measures in the field of ESG for PJSC "Gazprom Neft". The area of application of the results of the gradework is the oil and gas industry, when solving the tasks of improving the image in the field of ESG by increasing ESG ratings. Conclusions. The objectives of the thesis have been solved, the goal has been achieved, the scope of the results has been defined.

Keywords

устойчивое развитие, зеленая повестка, sustainable development, ESG, green agenda, oil and gas industry, нефтегазовая отрасль, устойчивость, sustainability

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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Average
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