This article examines the need to design of the questionnaire for interviewing companies for analysis of barriers and prospects for development of green modernization of the economy of Ukraine. An objective of the study is to analyze existing strategies for the greening economy, the small and medium-sized enterprises’ awareness and special knowledge on environment. The authors observe that, despite the differences between the economic systems, Ukraine and Armenia, the countries of Eastern partnership, have common features of the post-Soviet management system and normative legislative base. The Government can help small and medium-sized enterprises to change their business practices and adapt to modern requirements, by “greening” the current strategy in the industry and innovation, promoting the concept of eco-efficient businesses and products and supporting the environmental innovation. The results reveal that in order to design a questionnaire for interviewing companies about barriers and drivers of green modernization of the economy, it is necessary to do a prior study on the basis of available data, results of research of international organizations and Ukrainian experts in order to compose a working hypothesis that will be a basis for design of the questionnaire.