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Who Walks the Walk and Talks the Talk? Understanding What Inﬂuences Sustainability Behaviour in Business and Leisure Travellers

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 13 Jan 2022Publisher:Ryerson University Library and ArchivesJournal:Sustainability, volume 14, page 883 (eissn: 2071-1050,

Authors: Rachel Dodds; Mark Robert Holmes;

doi: 10.32920/22183747 , 10.3390/su14020883 , 10.32920/22183747.v1

Who Walks the Walk and Talks the Talk? Understanding What Inﬂuences Sustainability Behaviour in Business and Leisure Travellers

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Abstract

<p>While there is considerable research into what drives tourists to travel sustainably, little has been done to examine business travellers and how they differ from leisure travellers. The purpose of this paper is to fill this gap by looking to understand these differences and what drives them. Specifically, this paper looked to understand the influence that demographics, travel characteristics, and everyday behaviour (pro-ecological actions, frugal consumption patterns, and altruistic behaviours) have on sustainable travel behaviour, and if these influences held true for both business and leisure travellers. To facilitate this investigation, a quantitative study of 869 Canadian travellers in March of 2020 was undertaken. This research found that demographics and travel characteristics to contribute to the prediction of sustainable travel behaviour, but the greatest prediction power came from everyday behaviour. Beyond confirming that everyday behaviour is still the greatest indicator of sustainable travel domestically or abroad, this research found that this influence does not change whether the travel is for business or leisure. </p>

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Keywords

Environmental effects of industries and plants, pro-ecological behaviour, business travel, TJ807-830, TD194-195, Renewable energy sources, behaviour, Environmental sciences, altruism, sustainable travel; behaviour; pro-ecological behaviour; frugality; altruism; business travel, GE1-350, sustainable travel, frugality

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	5
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Top 10%
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Top 10%