Local implementation projects for sector coupling play an important role in the transformation to a more sustainable energy system. Despite various technical possibilities, there are various barriers to the realisation of local projects. Against this backdrop, we introduce an inter- and transdisciplinary approach to identifying and evaluating different power-to-X paths as well as setting up robust local implementation projects, which account for existing drivers and potential hurdles early on. After developing the approach conceptually, we exemplify our elaborations by applying them to a use case in the German city of Wuppertal. It can be shown that a mix of several interlinked interdisciplinary methods as well as several participatory elements is suitable for triggering a collective, local innovation process. However, the timing and extent of end-user integration remain a balancing act. The paper does not focus on a detailed description of power-to-X (PtX) as a central pillar of the sustainable transformation of the energy system. Rather, it focuses on the innovative methodological approach used to select a suitable use path and design a corresponding business model. The research approach was successfully implemented in the specific case study. However, it also becomes clear that the local-specific consideration entails limitations with regard to the transferability of the research design to other spatial contexts.