Beach management is a complex process that demands a multidisciplinary approach, as beaches display a large variety of functions, e.g., protection, recreation and associated biodiversity conservation. Frequently, conflicts of interest arise, since management approaches are usually focused on recreation, preferring short-term benefits over sustainable development strategies; meanwhile, coastal areas have to adapt and face a changing environment under the effects of long-term climate change. Based on a “Sea, Sun and Sand (3S)” market, coastal tourism has become a major economic sector that depends completely on the coastal ecosystem quality, whilst strongly contributing to its deterioration by putting at risk its sustainability. Among beach users’ preferences, five parameters stand out: safety, facilities, water quality, litter and scenery (the “Big Five”), and the latter is the focus of this paper. Bulgaria has impressive scenic diversity and uniqueness, presenting real challenges and opportunities as an emerging tourist destination in terms of sustainable development. However, most developing countries tend to ignore mistakes made previously by developed ones. In this paper, scenic beauty at 16 coastal sites was field-tested by using a well-known methodology, i.e., the Coastal Scenic Evaluation System (CSES), which enables the calculation of an Evaluation Index “D” based on 26 physical and human parameters, utilizing fuzzy logic matrices. An assessment was made of these high-quality sites located in Burgas (8), Varna (3) and Dobrich (4) provinces. Their sensitivity to natural processes (in a climate change context) and human pressure (considering tourist trends and population increases at the municipality scale) were quantified via the Coastal Scenic Sensitivity Indexes (CSSIs) method. The CSES and CSSI methods allowed us to conduct site classification within different scenic categories, reflecting their attractiveness (Classes I–V; CSES) and level of sensitivity (Groups I–III; CSSI). Their relationship made it possible to identify management priorities: the main scenic impacts and sensitivity issues were analyzed in detail and characterized, and judicious measures were proposed for the scenic preservation and enhancement of the investigated sites. Seven sites were classified as extremely attractive (Class I; CSES), but with slight management efforts; several Class II sites could be upgraded as top scenic sites, e.g., by cleaning and monitoring beach litter. This paper also reveals that investigated sectors were more sensitive to environmental impacts than human pressure; for example, eight were categorized as being very sensitive to natural processes (Group III; CSSI).