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e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use

descriptionPublicationkeyboard_double_arrow_right Article , Journal , Other literature type 17 Jan 2018Publisher:MDPI AGJournal:Sustainability, volume 10, page 234 (eissn: 2071-1050,

Authors: Massoud Moslehpour; Van Pham; Wing-Keung Wong; İsmail Bilgiçli;

doi: 10.3390/su10010234

e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use

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Abstract

This study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator.

Related Organizations

Banking University of Ho Chi Minh City
Viet Nam
Sakarya University
Turkey
Lingnan University
China (People's Republic of)
Hang Seng Management College
China (People's Republic of)
Asian University
Taiwan

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Keywords

conscientiousness; openness to experience; perceived ease of use; perceived usefulness; online purchase intention, perceived usefulness, Environmental effects of industries and plants, perceived ease of use, TJ807-830, openness to experience, TD194-195, Renewable energy sources, online purchase intention, Environmental sciences, GE1-350, conscientiousness

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	168
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Top 1%
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Top 10%
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Top 1%