Industrial waste disposal in a cement kiln is an operation that includes waste disposal as well as the conversion of waste into renewable energy, which is a cement industry in many countries. This research studied business factors related to the intention to use co-processing industrial waste disposal service in cement kilns by surveying the data with questionnaires from 1251 customers nationwide. The objectives of this research were to study the relationship of business factors by using structural equation modeling to analyze factors influencing the selection of industrial waste disposal service in cement kilns. The study results found that customer attitude towards the following factors, including perceived ease of use, perceived usefulness, disposal price, service provider location, promotion, people, and a service provider’s infrastructure, influenced intention to use the service. The variables that customers gave importance to were the industrial waste disposal with zero wastes to landfill and the use of industrial waste relevant to the circular economy by using the industrial waste, which has a quality of renewable fuel in cement kiln as the renewable fuel of the cement furnace. According to the research results, service providers in cement kilns can potentially plan service strategies to achieve sustainability for further business operations in a highly competitive market.