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Sustainability
Article . 2022 . Peer-reviewed
License: CC BY
Data sources: Crossref
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Sustainability
Article . 2022
Data sources: DOAJ
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An Analysis of Customer Textual Reviews and Satisfaction at Luxury Hotels in Singapore’s Marina Bay Area (SG-Clean-Certified Hotels)

Authors: Narariya Dita Handani; Angellie Williady; Hak-Seon Kim;

An Analysis of Customer Textual Reviews and Satisfaction at Luxury Hotels in Singapore’s Marina Bay Area (SG-Clean-Certified Hotels)

Abstract

Singapore relies heavily on the tourism industry, which was severely affected by COVID-19. During the early phase of the pandemic, the Singapore government created a campaign reassuring locals and encouraging them to “travel” within Singapore. During the pandemic, travelers’ focus shifted to pandemic-related topics. This study examined 8441 customer textual reviews from seven luxury hotels in the Marina Bay area through Google Travel derived from SCTM 3.0. In order to determine the new attributes affecting customer satisfaction, this study used UCINET 6.0 and Text2Data as part of text mining. Subsequently, SPSS was used for descriptive analysis and regression analysis to identify the relationship between the attributes in the customer textual reviews and the overall satisfaction of the customers. The results showed that all the attributes were significant in terms of overall customer satisfaction, with three attributes, sentiment polarity, readability, and word length, positively affecting overall customer satisfaction. Through social media and online platforms, consumers express their thoughts and feelings about online reviews of many products and services. With the adopted methodology, the industry may be able to benefit from this abundance of information in order to adjust strategies and increase financial benefits post-COVID-19.

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Keywords

Singapore, Environmental effects of industries and plants, post-pandemic, Marina Bay area, customer satisfaction, TJ807-830, TD194-195, Renewable energy sources, Environmental sciences, customer textual review, luxury hotel, Singapore; Marina Bay area; luxury hotel; customer textual review; customer satisfaction; post-pandemic, GE1-350

  • BIP!
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    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    11
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
11
Top 10%
Average
Top 10%
gold