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Sustainable and Innovative Packaging Solutions in the Fashion Industry: Global Report

doi: 10.3390/su142013476
The fashion industry generates packaging waste through the entire supply chain. Although brands are making efforts to improve packaging sustainability as demands for low-impact packaging are rising, there is a lack of empirical evidence of innovative packaging solutions among fashion retailers. This study represents the first global report on sustainable packaging innovation in the fashion sector. A data-mining approach was utilized to gather a sample of 400 international fashion brands that advertise sustainable packaging solutions across five continents. The sustainability of the packaging solution was evaluated for each brand based on three factors: sustainability mission, the availability of packaging data, and the actual sustainability of the package. The results showed that 57% of brands have made evident progress in the sustainable packaging area; 34% of brands have initiated the transition from conventional to improved packaging; the remaining brands have committed to rethink (1%) or to improve (8%) their packaging in the future. By providing comprehensive state-of-the-art evidence about practical achievements in the sustainable packaging field, this global report intends to help academics and practitioners to evaluate the environmental, social, and economic impacts of existing packaging products and to design circular packaging that minimizes these impacts.
- University of North Texas United States
- University of Ljubljana Slovenia
- University of North Texas United States
Environmental effects of industries and plants, packaging, TJ807-830, sustainability, TD194-195, Renewable energy sources, Environmental sciences, packaging materials, fashion brands, packaging; packaging materials; fashion brands; sustainability, GE1-350
Environmental effects of industries and plants, packaging, TJ807-830, sustainability, TD194-195, Renewable energy sources, Environmental sciences, packaging materials, fashion brands, packaging; packaging materials; fashion brands; sustainability, GE1-350
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).11 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Top 10% influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 10%
