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Areas of Individual Consumption Reduction: A Focus on Implemented Restrictions and Willingness for Further Cut-Backs

doi: 10.3390/su15064956
To reduce the high amount of Greenhouse Gas emissions, a more sustainable individual lifestyle is crucial. However, existing research regarding pro-environmental behaviors rarely focuses on a reduction in consumption. Hence, this study investigated different variables (e.g., habits, estimated efficacy of measures, estimated danger of climate change) that might enhance people’s willingness to cut back on several private consumptions for the sake of the environment. In a German-speaking online survey (n = 435), different areas of consumption were looked at separately in different regression models. Additionally, we investigated whether a randomized highlighting of climate change consequences could further increase willingness to implement private cut-backs, which could not be confirmed in subsequent variance analyses. Overall, some variables seem to be connected with a higher willingness to implement cut-backs in most consumption areas and on several levels (e.g., estimated efficacy); other predictors are only involved in specific cut-backs and specific levels (e.g., materialism). Furthermore, different variables seem to be of importance when it comes to already implemented consumption restrictions as opposed to willingness to implement further cut-backs. These results lead to the conclusion that, in order to maximize mitigation potential, it is important to tailor suggestions to the area of consumption. Additionally, for most areas, awareness of the mitigation efficacy of the respective behavior seems crucial.
- University of Kassel Germany
- Universität Wien Austria
- "UNIVERSITAT WIEN Austria
- University of Vienna Austria
- Kasetsart University Thailand
air travel reduction, consumption reduction; climate change mitigation; meat consumption; air travel reduction, Environmental effects of industries and plants, TJ807-830, TD194-195, Renewable energy sources, climate change mitigation, Environmental sciences, GE1-350, meat consumption, consumption reduction
air travel reduction, consumption reduction; climate change mitigation; meat consumption; air travel reduction, Environmental effects of industries and plants, TJ807-830, TD194-195, Renewable energy sources, climate change mitigation, Environmental sciences, GE1-350, meat consumption, consumption reduction
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).2 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
