The Sport for Climate initiative capitalizes on the fame of athletes and the popularity of the sports industry. Athletes and sports professionals have an up close and personal relationship with the climate - they are, quite literally, in it all the time. To train or to compete, skiers and snowboarders need snow. Bicyclists and soccer players need good weather. Runners and surfers require particular conditions for training. It is why many athletes are signing on to spread the word about climate change, and advocating that governments, business leaders, and everyday global citizens act now.