R is a fundamental piece of software within the field of data and AI, used by many researchers and RSEs. The R Project is over 20 years old, but its future is not secure - many of the R Core Team are nearing retirement and there are not enough new contributors to sustain the work. In this talk, we describe a number of initiatives, organised under Dr Heather Turner's 'Sustainability and EDI in the R Project' fellowship, to encourage and train a new, more diverse, generation of contributors. These include R contributor office hours, collaboration campfires, a bug BBQ, translatons and an updated R development guide. This presentation is also a call to action to encourage other RSEs to get involved in supporting this language, used by an estimated 2 million people.