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This article examines the issues of efficient management of public funds through the application of sustainable public procurement. A large share of the acquisitions in European countries is public procurement, the state being a major consumer. Efficient management of public money can be achieved through sustainable public procurement, taking into account additional factors for obtaining social, environmental and economic benefits. In 2016 the Republic of Moldova, having ratified the Government Procurement Agreement of the World Trade Organization, has begun the introduction of the sustainable component to reduce the impact on the environment. Research results show that sustainable public procurement contributes to streamlining the management of public money. {"references": ["1.\tLegea privind achizi\u021biile publice nr. 131 din 03.07.2015 (Molucianitorul Oficial 197-205/402, 31.07.2015)", "2.\thttp://www.tender.gov.md/", "3.\thttps://ec.europa.eu/environment/gpp/what_en.htm", "4.\thttps://data.consilium.europa.eu/doc/document/ST-13352-2020-INIT/ro/pdf", "5.\thttps://ec.europa.eu/environment/gpp/case_group_en.htm", "6. https://ec.europa.eu/environment/gpp/pdf/news_alert/Issue_113_NewsAlert_Jun e_2022.pdf"]}

In this paper we analyzed the essence and content of a business strategy applied in the field of tourism in order to increase the sustainability of companies in this field. Thus, in order to achieve competitiveness, world leaders develop competitive business strategies and apply them with particular attention in order to increase it but also to maintain a leading position on the market. Thus, the business strategy is a core of sustainability, of sustainability in the business field and must be applied with special attention but also always adapted to the changes in the market. The research methodology focused on the use of several research methods such as: analysis, synthesis, induction, deduction, abduction, qualitative research. In conclusion, we note that business strategies in the field of tourism contribute beneficially to companies in order to ensure sustainable sustainability, but also to identify certain opportunities and threats that may appear on the market and that can be exploited by companies. Suslenco, Alina. Strategii de afaceri aplicate în vederea creșterii sustenabilității / Alina Suslenco // Relevanța și calitatea formării universitare: competențe pentru prezent și viitor: Materialele Conferinței științifice internaționale, consacrată celor 75 de ani de la fondarea universității bălțene, din 09 oct. 2020. – Bălţi, 2020. – Vol.1. – P. 85-91. – ISBN 978-9975-50-255-9.

{"references": ["1.\tBrandenburg, M.; Gruchmann, T.; Oelze, N. Sustainable supply chain management\u2014A conceptual framework and future research perspectives. Sustainability 2019, 11, 7239", "2.\tComisia European\u0103, 2017, Cre\u0219terea impactului investi\u021biilor publice cu ajutorul unor achizi\u021bii publice eficiente \u0219i profesionale. Strasburg, 3 octombrie 2017. https://eur-lex.europa.eu/legal-content/RO/TXT/PDF/?uri=CELEX:32017H1805&from=FR", "3. Jackson, Penny. Value for money and international development: Deconstructing myths to promote a more constructive discussion., May, 2012. Disponibil online: https://www.oecd.org/development/effectiveness/49652541.pdf", "4.\tKusa, A., Urminova, M. Communication as a Part of Identity of Sustainable Subjects in Fashion. Journal of Risk and Financial Management. 2020, 13, 305.", "5.\tMedTech Europe. Most Economically Advantageous Tender Value-Based Procurement (MEAT VBP): initiative overview, January 2018. Disponibil online: https://www.medtecheurope.org/wp-content/uploads/2018/01/2018_MTE_2pager_MTF-2018_project- overview_final.pdf", "6.\tMendoza-Jim\u00e9nez, Javier & Hern\u00e1ndez-L\u00f3pez, Montserrat & Escobar, Susana. (2019). Sustainable Public Procurement: From Law to Practice. Sustainability. 11. 6388. 10.3390/su11226388.", "7.\tOECD. Life-cycle Costing. Brief 34. September, 2016. Disponibil online: https://www.sigmaweb.org/publications/Public-Procurement-Policy-Brief- 34-200117.pdf", "8.\tOECD. Small and medium-sized Enterprises (SMEs) in Public Procurement. Brief 34. September, 2016. Disponibil online: https://www.sigmaweb.org/publications/Public-Procurement-Policy-Brief- 33-\t200117.pdf", "10.\tWorld Bank, 2021 The World Bank. Global Public Procurement Database. Disponibil online: https://www.globalpublicprocurementdata.org/gppd/", "11.\tLegea nr. 74/2020 privind achizi\u021biile \u00een sectoarele energeticii, apei, transporturilor \u0219i serviciilor po\u0219tale. \u00cen: Monitorul Oficial Nr. 153-158 din 26.06.2020", "12. VfM Guidance: The 4th E Equity External Version. September, 2019. Disponibil online: https://www.ukaiddirect.org/wp-content/uploads/2021/02/Equity-and-VfM-Guidance- 2019_FCDO_EXTERNAL.pdf", "13. UNESCO, 2021, Sustainable Development. Disponibil online: https://en.unesco.org/themes/education-sustainable-development/what-is-esd/sd, accesat 24 noiembrie 2021"]} The paper addresses the issue of sustainable public procurement in terms of sustainability clauses and their role in achieving the 2030 Sustainable Development Goals. The aim of the research was to analyze the sustainability clauses in the national legislation of different countries around the world. To achieve this goal, the author identified, systematized, and analyzed the GPPD World Bank database. From the analysis performed, the author concludes that the lifetime cost criterion is most frequently applied. At the same time, the mapping of the national legislation of the Republic of Moldova allowed us to find that the national legal framework allows the integration of sustainable procurement principles, which justifies the need to adopt a public procurement system model, focusing on 2030 sustainable development objectives.

DIRECT MARKETING STRATEGIES USED IN PROMOTING SUSTAINABLE TOURISM. The present study focuses on bringing to light the fact that the perspective must be "drowned" in parallel / simultaneous actions taken primarily by companies (multinational, large, medium and small) as well as by final consumers. Because when the metamorphosis of customer behavior is indisputably neglected: moral, spiritual values, as well as their ability to reflect and reason logically and selfishly, constantly driven by the exhortations "do what you have to do for your children, encompassing various lexemes/concepts, including those of sustainability, is becoming obsolete. {"references": ["1.\tAdam Smith, Teoria sentimentelor morale, Bucure\u0219ti: Ed. Publica, 2017, ISBN 978-606-722-245-6, 518 pag.", "2. https://www.nationalgeographic", "3. https://ec.europa.eu/commission/presscorner/detail/en/ip_22_7155", "4. https://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX:31994L0062", "5. https://bolt.eu/en/influencers/", "67.\t https://blog.bolt.eu/ro/turism-sustenabil/", "7. https://carbonexpert.ro/despre-noi/ce-facem-noi/ 19.\t chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/", "8. https://esg.hilton.com/wp-content/uploads/sites/3/2022/10/2021-ESG-Report-9-21.pdf"]}

{"references": ["1.\tANDERSON D. Environmental Economics and Natural Resource Management, Routlege, New York. 2019, 446p.", "2.\tBARBIER E. The policy challenges for green economy and sustainable economic development // Natural Resources Forum, vol. 35 (3), 2011, p. 233\u2013245", "3. Conferin\u021ba ONU privind schimb\u0103rile climatice. Summitul liderilor mondiali, Glasgow, 2021. Disponibil la: https://www.consilium.europa.eu/ro/meetings/international-summit/2021/11/01/# [citat 19 martie 2022]", "4.\tHANLEY N., SHOGREN J.F., WHITE B. Environmental Economics in Theory and Practice, 2nd edition. Basingstoke: Palgrave Macmillan. 2006, 480 p.", "5.\tHARRIS J., ROACH B. Environmental and Natural Resource Economics: A Contemporary Approach. Houghton Mifflin Company. 2017, 668 p.", "6.\tHot\u0103r\u00e2rea Guvernului RM nr. 737 din 17-06-2003 cu privire la aprobarea Programului de stat de regenerare \u015fi \u00eemp\u0103durire a terenurilor fondului forestier pe anii 2003-2020 \u00cen Monitorul Oficial, 2003, nr. 132-133", "7.\tHot\u0103r\u00e2rea Guvernului RM nr. 685 din 13-09-2012 cu privire la aprobarea Strategiei de dezvoltare a sectorului \u00eentreprinderilor mici \u015fi mijlocii pentru anii 2012\u20132020. \u00cen: Monitorul Oficial, 2012, nr. 198-204", "8.\tHot\u0103r\u00e2rea Guvernului RM nr. 592 din 27-11-2019 cu privire la aprobarea Programului de ecologizare a \u00eentreprinderilor mici \u0219i mijlocii. \u00cen: Monitorul Oficial al Republicii Moldova, 2019, nr. 360-366", "9.\tHot\u0103r\u00e2rea Guvernului RM nr. 1009 din 10-12-2014 cu privire la aprobarea Strategiei Republicii Moldova de adaptare la schimbarea climei p\u00een\u0103 \u00een anul 2020 \u015fi a Planului de ac\u0163iuni pentru implementarea acesteia. \u00cen: Monitorul Oficial al Republicii Moldova, 2014, nr. 372-384", "10.\tJACKSON T. Prosperity Without Growth: Economics for a Finite Planet. Washington, USA: Earthscan Publications Ltd., 2011, 286 p.", "11.\tLegea nr. 68 din 13 aprilie 2017 pentru aprobarea Strategiei na\u0163ionale privind managementul de\u015feurilor radioactive pentru anii 2017\u20132026 \u0219i a Planului de ac\u021biuni pentru implementarea acesteia. \u00cen: Monitorul Oficial al Republicii Moldova, 2017, nr. 201-217.", "12.\tPEARCE D., MORAN D. The Economic Value of Biodiversity. London: Routledge Taylor & Francis, 1994. 186 \u0440. ISBN 9781853831959", "13.\tRUNNALLS D. Environment and Economy: joined at the hip or just strange bedfellows? //S.A.P.I.EN.S, 4.1, 2011. Available at: http://sapiens.revues.org/1150 [citat 20 septembrie 2022] 14.\tStrategia de mediu pentru anii 2014-2023 \u015fi a Planului de ac\u0163iuni pentru implementarea acesteia, aprobat\u0103 prin Hot\u0103r\u00eerea Guvernului nr. 301 din 24.04.2014 Disponibil: la http://lex.justice.md/index.php?action=view&view=doc&lang=1&id=352740 [citat 2 septembrie 2022", "14. Strategia Na\u021bional\u0103 de Dezvoltare \"Moldova 2030\". Disponibil la:: https://gov.md/sites/default/files/document/attachments/intr40_12_0.pdf [citat 26 septembrie 2022"]} The major aspects with regard to the development of environmental and ecological perceptions were the scarcity and depletion of natural resources. In this perspective, there are two methods that can be used to investigate the notion of "eco-management" or "green management" in the history of economic philosophy: looking for the concept hidden in the words, or performing a word search. Linguistically, this is equivalent to searching between the definer and the defined. As for eco-economics systems (ecological economics or environmental economics), they are at the meeting point of these two perspectives. In other words, the research, in the 20th-21th century history of economic ideas, the moment when the expression "eco-economy" appeared with its modern meaning will be developed in the present article

In the present paper we have analysed the possibilities of capitalizing the human potential of young specialists, which is a key element in ensuring the sustainability of an economy. Just as young specialists constitute a pillar of sustainability, the development of the human potential of young specialists provides the opportunity to ground and shape the path to an economy where innovation and progress are paving the way to sustainable development. In this paper, the ways of developing the human potential of young specialists were analysed, as well as the effects of this development. The methods that helped us advance in research were analysis, synthesis, induction, deduction, scientific abstraction. In conclusion, it should be noted that the economy can be developed by developing the potential of young specialists which represents a route towards sustainability. Suslenco, Alina. Poten��ialul uman al tinerilor speciali��ti ��� un traseu spre durabilitatea unei economii = Human potential of young specialists ��� a route towards the sustainability of an economy / Alina Suslenco // Diversitate intercultural��. Art�� ��i educa��ie : Lucr��rile Conf. ��t. Intern."Cultural Diversity", 9 iunie, 2017. ��� Ia��i : ARS LONGA, 2017. ��� Vol. 1. ��� P.177 -182.

This paper represents a complex approach to the main challenges that higher education institutions encounter on their way to achieving sustainability. Currently, most of the higher education institutions focus on quality assurance in the higher education process, trying to create options for capitalizing on competitive advantages. Just as sustainability focuses on ensuring a balance from a triple perspective, economic-social-environmental, universities must focus their attention on capitalizing and implementing sustainability in their day-to-day activity. At the same time, we must mention that in the context of the multiple innovative changes that have affected the higher education system, higher education institutions must identify effective possibilities to align themselves with the principles of achieving sustainability, through the mobilization and sensitivity of all its stakeholders. Thus, the research methodology focused on the use of multiple research methods, such as: analysis, synthesis, induction, deduction, abduction, scientific abstraction. In the conclusions, we can reiterate that sustainable education is a "SMART facet" of postmodern education, which helps universities cultivate sustainability and identify efficient ways of aligning with the principles, values of a sustainable society.

In this paper we have analyzed the possibilities, the requirements for achieving sustainability that stand in the way of universities. As artisans of knowledge, higher education institutions need to find the most relevant and effective means to move towards achieving sustainability, not only at the university campus level but also at the level of curriculum, training and academic performance. Thus, the adoption of a relevant, effective methodology focused on concrete standards becomes indispensable for competitive higher education institutions. The research methods used focused on the use of the following methods: induction, deduction, scientific abstraction, analysis, synthesis, qualitative research. We believe that a competitive higher education institution is obliged to step firmly on the path of sustainability based on its own methodology focused on efficiency and performance, sustainability in relation to all stakeholders involved. Suslenco, Alina. Reflecții metodologice privind atingerea sustenabilității în mediul universitar/ Alina Suslenco // Asigurarea viabilităţii economico-manageriale pentru dezvoltarea durabilă a economiei regionale în condiţiile integrării în UE: materialele conferinței științifice internaționale dedicată aniversării a 25 ani ai învățământului economic la USARB Bălţi, 22-28 noiembrie 2020 . – Iaşi : PIM, 2022. – P. 93-97. – ISBN 978-606-13-6901-0 .