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Cleaner and Responsible Consumption
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Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability

Authors: Vladimirova, Katia; Henninger, Claudia Elisabeth; Joyner-Martinez, Cosette; Iran, Samira; Diddi, Sonali; Durrani, Marium; Iyer, Kavitha; +9 Authors

Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability

Abstract

The COVID-19 pandemic caused and still causes unprecedented disruptions in daily lives of billions of people globally. It affects practices and routines across all household consumption domains, including clothing consumption. Drawing on Social Practice Theory, this article explores and compares changes in clothing acquisition practices during COVID-19 across nine countries: the USA, the UK, Finland, Germany, Switzerland, Iran, Czech Republic, India, and Hong Kong SAR. Data was obtained through a standardized survey containing rated and open-ended questions, which were analyzed through descriptive quantitative analysis and inductive qualitative content analysis of open-ended questions. The results of this cross-country research indicate that all forms of fashion consumption, including more sustainable practices, have decreased during the pandemic. The most visible impacts have occurred in the material arrangements associated with fashion acquisition practices (e.g., closed physical shops, shipping disruptions, cancelled events, remote work, etc.). However, changes that result from these disruptions may be shorter-lived that changes that happened as a result of changing meanings associated with fashion consumption and its more sustainable forms and new competencies and skills acquired during the pandemic that could ensure more lasting practicing of more sustainable forms of fashion consumption.

Countries
Switzerland, United States, China (People's Republic of), United Kingdom, Finland, United Kingdom, China (People's Republic of), China (People's Republic of), United States, United Kingdom
Keywords

690, /dk/atira/pure/subjectarea/asjc/3300/3305; name=Geography, Planning and Development, Fashion consumption, /dk/atira/pure/subjectarea/asjc/2300/2305; name=Environmental Engineering, Economic growth, development, planning, /dk/atira/pure/subjectarea/asjc/2100/2105; name=Renewable Energy, Sustainability and the Environment, TD194-195, Article, /dk/atira/pure/sustainabledevelopmentgoals/affordable_and_clean_energy; name=SDG 7 - Affordable and Clean Energy, /dk/atira/pure/subjectarea/asjc/2300/2301; name=Environmental Science (miscellaneous), /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being; name=SDG 3 - Good Health and Well-being, social practices, /dk/atira/pure/core/keywords/sustainability_education; name=Sustainability education, Environmental effects of industries and plants, Social change, social change, /dk/atira/pure/subjectarea/asjc/3300/3301; name=Social Sciences (miscellaneous), COVID-19, ta6132, sustainability, 300, covid-19, /dk/atira/pure/subjectarea/asjc/2300/2308; name=Management, Monitoring, Policy and Law, Sustainability, HD72-88, Social practices, fashion consumption, /dk/atira/pure/subjectarea/asjc/2000/2002; name=Economics and Econometrics, social changes

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    32
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
32
Top 10%
Top 10%
Top 10%
Green
gold