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Corporate social responsibility in family firms: Can corporate communication affect CSR performance?

descriptionPublicationkeyboard_double_arrow_right Article 01 Jul 2023 Italy, Cyprus Publisher:Elsevier BVJournal:Journal of Business Research, volume 162, page 113,865 (issn: 0148-2963,

Authors: Battisti, Enrico; Nirino, Niccolò; Leonidou, Erasmia; Salvi, Antonio;

doi: 10.1016/j.jbusres.2023.113865

handle: 20.500.14279/29958 , 2318/1903253

Corporate social responsibility in family firms: Can corporate communication affect CSR performance?

- Summary
- Subjects
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Abstract

Drawing on the stewardship theory (ST) and socio-emotional wealth (SEW) perspective, this study investigates the role of sustainable activities within family firms (FFs) and the effect of marketing strategic decisions in improving their corporate social responsibility performance. To achieve the research aims, we analysed a sample of 730 American and European listed companies from 2015 to 2020. The results show that family businesses are more socially responsible than non-family businesses due to the presence of stewards. However, strategic marketing decisions have unclear effects in achieving these outcomes. This study expands the literature on ST and SEW in FFs, integrating them with sustainable principles. We also contribute to the sustainability debate and marketing literature related to FFs.

Countries

Italy, Cyprus

Related Organizations

Keywords

Socio-emotional wealth, Social Sciences, Stewardship theory, Media and Communications, Sustainability, Corporate communication, CSR performance, Family firms

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	17
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Top 10%
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Top 10%