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E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies

handle: 10044/1/86650
The agricultural industry is highly underdeveloped and requires transformation in technology for food safety and reliability. A digital world is relying on blockchain technology for the successful implementation of sustainable e-agricultural supply chain management (e-Agri-SCM). In current advancements of blockchain in digital marketing, product website design (web design) is essential to streamline the requirements of the customer and the expectations of supply chain partners. The current research has incorporated the blockchain effect by web design elements into the agricultural supply chain management (Agri-SCM) study. In addition, partners in the digital marketing supply chain (DM-SCM) are also facing issues to identify significant web design elements-based blockchain technology to gain maximum profit. Therefore, a cooperative (Co-op) sustainable e-agricultural SCM model is developed in this study by considering the web design index and variable demand to decide shipments, selling price, cycle time, and advertisement cost for agriculture products. The uncertainties in the model due to intangible web design elements and basic costs are dealt with by the application of the fuzzy system whereas carbon emission is also considered for providing cleaner production. A real-time application of the proposed model is done by undertaking five different cases based on mutual share, demand curve, and advertisement budget among participants. The sensitivity analysis is also performed to identify important factors of the total profit. Findings of this work include significant web design elements (WDEs) i.e., web graphics, search engine optimization, cyber-security, fast loading, and navigation, as essentials for digital marketing to convince customers towards the product in a global SCM. The numerical results and managerial insights are advantageous for managers to get maximum profit by cooperative and digital marketing strategies to attain e-Agri-SCM.
- Ghulam Ishaq Khan Institute of Engineering Sciences and Technology Pakistan
- University of Strathclyde United Kingdom
- King Saud University Saudi Arabia
- University of Engineering and Technology Peshawar Pakistan
- Universidad de Ingeniería y Tecnología Peru
blockchain, FOS: Computer and information sciences, Economics, Strategy and Management, Manufactures, Social Sciences, TS, Renewable energy sources, Supply Chain Network Design, Microeconomics, GE1-350, Business, Mechanical engineering and machinery, Marketing, Environmental effects of industries and plants, Coordination and Information Sharing in Supply Chains, Blockchain and Internet of Things Integration, uncertain environment, Physical Sciences, TJ, variable demand, Information Systems, 330, cooperative advertisement, Profit (economics), Environmental economics, TJ807-830, Business, Management and Accounting, 650, TD194-195, Management Information Systems, web design elements, FOS: Economics and business, Blockchain, sustainable agricultural supply chain management, Conceptualizing the Circular Economy and Sustainable Supply Chains, 380, Supply chain, Computer science, 629, Environmental sciences, Computer Science, Process management, 12 Built Environment and Design
blockchain, FOS: Computer and information sciences, Economics, Strategy and Management, Manufactures, Social Sciences, TS, Renewable energy sources, Supply Chain Network Design, Microeconomics, GE1-350, Business, Mechanical engineering and machinery, Marketing, Environmental effects of industries and plants, Coordination and Information Sharing in Supply Chains, Blockchain and Internet of Things Integration, uncertain environment, Physical Sciences, TJ, variable demand, Information Systems, 330, cooperative advertisement, Profit (economics), Environmental economics, TJ807-830, Business, Management and Accounting, 650, TD194-195, Management Information Systems, web design elements, FOS: Economics and business, Blockchain, sustainable agricultural supply chain management, Conceptualizing the Circular Economy and Sustainable Supply Chains, 380, Supply chain, Computer science, 629, Environmental sciences, Computer Science, Process management, 12 Built Environment and Design
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).54 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Top 1% influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Top 10% impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 1%
