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Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 01 Jun 2022Publisher:MDPI AGJournal:Sustainability, volume 14, page 6,786 (eissn: 2071-1050,

Authors: Alaa M. S. Azazz; Ibrahim A. Elshaer;

doi: 10.3390/su14116786

Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity

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Abstract

Despite being a religious country, the Kingdom of Saudi Arabia (KSA) ranks among the world’s worst food wasters. Social media usage (SMU) and changes in customers’ behavior, such as excessive buying, are some of the main influences of food waste. This paper examined the impact of SMU on food waste intention (FWI) with the mediating role of religiosity and excessive buying behavior amid the coronavirus (COVID-19) pandemic. A self-administered questionnaire was completed by 1250 restaurant customers in KSA. The study results employing structural equation modeling (SEM) demonstrated a significant negative impact of customer religion on the intention of food waste. Nevertheless, SMU fosters excessive buying, which in return results in a high FWI. The results also demonstrated that excessive buying behaviors partially mediate the influence of SMU and religiosity on the intention of food waste. The findings have numerous implications for policymakers, academics, and restaurant professionals.

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Keywords

Environmental effects of industries and plants, social media, COVID-19, TJ807-830, buying behavior, TD194-195, religiosity, Renewable energy sources, Environmental sciences, social media; food waste intention; religiosity; buying behavior; COVID-19, food waste intention, GE1-350

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	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	13
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Top 10%
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Top 10%