Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Sustainabilityarrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Sustainability
Article . 2022 . Peer-reviewed
License: CC BY
Data sources: Crossref
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Sustainability
Article . 2022
Data sources: DOAJ
versions View all 3 versions
addClaim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Consumer Behaviour in Sourcing Meals during COVID-19: Implications for Business and Marketing

Authors: Yanfei Pan; Marian Rizov;

Consumer Behaviour in Sourcing Meals during COVID-19: Implications for Business and Marketing

Abstract

The subject of this study is consumer behaviour in sourcing meals and the manifestation of different behavioural patterns before and during the COVID-19 pandemic. The natural experiment, which COVID-19 represents, provides fertile ground for studying consumer behaviour and identifying important factors influencing consumer attitudes in sourcing meals and accessing food. To achieve its aim, this study draws from theories of social psychology and economics as a background for understanding the factors and processes affecting attitudes. Using survey data and qualitative and quantitative analysis the study established that the attitudes of sourcing meals remained quite stable since the COVID-19 pandemic began. Contemporary consumer experiences are primarily associated with health and safety concerns and are conditional on financial affordability. Nevertheless, advertisements and marketing campaigns remain an important factor during COVID-19. Social media platforms have grown in importance as a channel through which consumers can be reached for their food access behaviours.

Related Organizations
Keywords

attitudes, Environmental effects of industries and plants, TJ807-830, consumer behaviour, food sourcing, consumer behaviour; attitudes; food sourcing; meal preparation; marketing; latent class models; COVID-19, TD194-195, Renewable energy sources, Environmental sciences, latent class models, marketing, GE1-350, meal preparation

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    3
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
3
Average
Average
Average
gold