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Consumer Behaviour in Sourcing Meals during COVID-19: Implications for Business and Marketing

doi: 10.3390/su142113837
The subject of this study is consumer behaviour in sourcing meals and the manifestation of different behavioural patterns before and during the COVID-19 pandemic. The natural experiment, which COVID-19 represents, provides fertile ground for studying consumer behaviour and identifying important factors influencing consumer attitudes in sourcing meals and accessing food. To achieve its aim, this study draws from theories of social psychology and economics as a background for understanding the factors and processes affecting attitudes. Using survey data and qualitative and quantitative analysis the study established that the attitudes of sourcing meals remained quite stable since the COVID-19 pandemic began. Contemporary consumer experiences are primarily associated with health and safety concerns and are conditional on financial affordability. Nevertheless, advertisements and marketing campaigns remain an important factor during COVID-19. Social media platforms have grown in importance as a channel through which consumers can be reached for their food access behaviours.
- University of Lincoln United Kingdom
attitudes, Environmental effects of industries and plants, TJ807-830, consumer behaviour, food sourcing, consumer behaviour; attitudes; food sourcing; meal preparation; marketing; latent class models; COVID-19, TD194-195, Renewable energy sources, Environmental sciences, latent class models, marketing, GE1-350, meal preparation
attitudes, Environmental effects of industries and plants, TJ807-830, consumer behaviour, food sourcing, consumer behaviour; attitudes; food sourcing; meal preparation; marketing; latent class models; COVID-19, TD194-195, Renewable energy sources, Environmental sciences, latent class models, marketing, GE1-350, meal preparation
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).3 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
