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Insects as Feed for Farmed Poultry: Are Italian Consumers Ready to Embrace This Innovation?

The inclusion of insects as a protein source in feed production is not only related to technical, economical, and normative restrictions but is also affected by consumer acceptance. In this study, we evaluated consumers’ attitudes, intention to purchase and eat, and willingness to pay for meat obtained from a farmed duck fed with insect-based meal or a live insect diet. We conducted a survey among a sample of 565 consumers to test the effects of information about the benefits of using insects as feed on consumers’ attitudes towards animal-based products fed with insects. Providing information on the sustainability and nutritional benefits of using insects as feed increased both attitude towards and intention to purchase and eat meat products made from animals fed with insects. In the treatment group, we found a significant reduction from 21.9 to 14.0% in those who wanted to be compensated for buying a duck fed with an insect-based meal and an increase in those willing to pay the same price—from 64.9 to 72.7%. The information treatment significantly increased the intention to eat such products, suggesting that increasing consumers’ knowledge might help in reducing the fears and misconceptions around the topic of using insects as a feed source.
- University of Turin Italy
- University of Turin Italy
- University of Parma Italy
duck meat, insect meal, Science, 590, Intention, consumer behavior, Preference, 630, Article, information, animal welfare, insect-based feed, Animal welfare, Information, Duck meat, Willingness to pay, preferences, Q, sustainability, Consumer behavior, Attitude, Insect meal, Sustainability, animal welfare; attitude; consumer behavior; duck meat; information; insect meal; insect-based feed; intention; preferences; sustainability; willingness to pay, intention, attitude, Insect-based feed, willingness to pay
duck meat, insect meal, Science, 590, Intention, consumer behavior, Preference, 630, Article, information, animal welfare, insect-based feed, Animal welfare, Information, Duck meat, Willingness to pay, preferences, Q, sustainability, Consumer behavior, Attitude, Insect meal, Sustainability, animal welfare; attitude; consumer behavior; duck meat; information; insect meal; insect-based feed; intention; preferences; sustainability; willingness to pay, intention, attitude, Insect-based feed, willingness to pay
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).35 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Top 10% influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Top 10% impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Top 1%
